HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Many marketers are familiar with tools and capabilities such as web analytics, advertising attribution, strategic communications, tag management, etc; however, most of these tools are used in the pre-enrollment student experience. Levering these tools that are generally reserved by marketers for post-enrollment activities can be game-changers for learning technologists, instructional design, and faculty as they […]
The last few years have taught us how important it is to meet students where they are. Montgomery County Community College has been able to increase student engagement and outreach through an interactive and collaborative portal. With a centralized location for student messaging, events and resources, we have been able to create a personalized experience […]
Higher education has faced ever-tightening budgets over the last two decades, while demands on marketing and communications increase at an even greater rate. Combine MarComm’s need for agility and speed to central IT’s desire for long term stability, and you end up with a recipe for frustration, in-fighting and ultimately missed opportunities. How can institutions balance these competing […]