Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents and deans who are active online create opportunities to tell their university’s stories in a personal, engaging and relatable way. They can also amplify the messages they deliver at the annual state of the university conferences […]
Tag: marketing/communications
The future of work was yesterday. The pandemic has forced higher ed teams to rethink communication, collaboration and leadership, and many of us are already living in hybrid or fully-remote setups. As managers, how do we lead teams in a remote-first world? How do we create environments for employee well-being and high performance? And how do […]
As I leave the profession, I find myself asking one question: Did all that work actually communicate anything? Or, to put it another way: If we are unique schools, why does my website look so much like yours? Do hit rates and retention times tell us anything about communication? Come for 30 minutes of mostly […]