HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
One of the fundamental differences between UA and GA4 is the way events are represented in the data model. During this presentation we will take a look at some of those differences to better understand how GA4 works and how we can improve our tracking capabilities using enhanced measurement events and custom events. During this […]
With 84% of U.S. households in 2022 projected to be CTV households, including many prospective students, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Investment and optimism for streaming TV advertising are already high and continuing to rise, […]
The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. As the digital landscape continues to shift, students’ experiences with your communications, brand and processes are crucial at every digital touchpoint. In today’s digital-first world, how do […]