In the ever changing ecosystem of digital marketing in higher education, understanding the significance of metrics is imperative to success. However, it’s not just about crunching numbers; it’s about fostering collaboration and alignment among admissions, marketing, and web teams to achieve common objectives. By emphasizing the need for cross-team communication and collaboration, attendees will learn […]
Tag: marketing/communications
Instagram has evolved a lot from it’s founding days as a feed-based photo sharing platform. We now have stories, reels, live and highlights to manage and explore. You need a good strategy to guide your Instagram presence and create solid growth. As a college, the primary audiences for your Instagram are prospective students, current students […]
Design systems have dominated web design conversations for a few years. Just as there’s no one way to make a website, there is no one way to make a design system. Unfortunately, this has led to a lot of misconceptions around the creation and impact of this increasingly important tool. Do any of these sound […]