HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Replicate UAlbany’s 8-day Web Accessibility Challenge on your campus

Ensuring digital accessibility at a university or college is an all-hands-on-deck endeavor that requires faculty, staff and administrators to be aware of and versed in foundational accessibility principles and practices. Students, too, play a role in helping to shift campus culture. The 8-Day Web Accessibility Challenge, held by UAlbany’s Web Services in January 2022, provided […]

To differentiate your brand, act differently

Campus marketing and communications professionals are challenged to differentiate a brand in a sea of sameness. And yet, when it comes to social media (the largest source of online conversation about colleges and universities), most publish very similar content in search of improving the same metrics that don’t reflect brand priorities. It wasn’t always this […]

The P.O.D.s of podcasting

Have you ever wanted to start a podcast but don’t know where to begin? Do you have a podcast but want to improve its performance? Gavin Kelly and Tom Soto from Louisiana Tech University will teach you lessons learned from buying equipment, changing formats and pivoting on the resulting data to grow a follower base. Presenters […]