At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]
Tag: marketing/communications
“Do more with less.” If you’re a marketer or content producer with limited resources who’s heard this phrase recently, this talk is for you. When you work hard to create engaging content, you want it to go as far as possible. Repurposing can significantly cut your content creation time, help your content appeal to multiple […]
Ensuring digital accessibility at a university or college is an all-hands-on-deck endeavor that requires faculty, staff and administrators to be aware of and versed in foundational accessibility principles and practices. Students, too, play a role in helping to shift campus culture. The 8-Day Web Accessibility Challenge, held by UAlbany’s Web Services in January 2022, provided […]