Wayfinding is something that each institution has and continually develops. But how often do we consider accessibility in our decisions? Not very often. During this session we will explore the foundations of accessibility for wayfinding and how we can improve it at our universities. We will explore what rules we should follow, what parts of […]
Tag: marketing/communications
Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what […]
In higher education, we know it takes a village to raise a [insert your institution’s mascot here]! It involves a close partnership with parents and families to successfully guide students from orientation to graduation, and encourage their development as engaged and enlightened citizens. Parents and families have become increasingly involved in the lives of their college-going […]