HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Wayfinding is something that each institution has and continually develops. But how often do we consider accessibility in our decisions? Not very often. During this session we will explore the foundations of accessibility for wayfinding and how we can improve it at our universities. We will explore what rules we should follow, what parts of […]
Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what […]
Let’s face it, not everyone “writes good.” Poor writing plagues many higher education websites. Learn the basics of how to use plain language and active voice to translate (often long-winded) Ph.D.-level writing into easy-to-follow content. This session will step you through several examples of tech writing best practices that will step up your online writing game. […]