HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]
AI is here to stay. So how can you use it for web content creation? We’ll walk through a project at Harper College to build out a 70+ page career site, and how the AI was used to develop intro copy for each page. We’ll dive into 1) some early experiments/fails, 2) the final winning […]
As a parent of a high school student, we are deep in the throes of admissions communications. The accelerating wave of digital content is increasing the energy demands on an already overextended planet. There is a perception that digital is less environmentally costly than cutting down trees for paper. Yet the energy costs for our […]