HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Great marketing content has a lot in common with great reporting. Stories that resonate with our audiences follow the cardinal rule of good feature writing: show, don’t tell. Marketers can apply basic lessons from journalism to create strong content, from editing for accuracy to approaching every topic with curiosity. This session will offer 10 practical […]
Universities, and the organizations within them, are unlike most institutions. Teams often maintain and disseminate an incredible volume of content to diverse audiences in an often volatile and reactive environment. And as university branding strategies and institutional campaigns come and go, university teams must react and evolve, resulting in shaky information architectures and confusing user […]
AI is here to stay. So how can you use it for web content creation? We’ll walk through a project at Harper College to build out a 70+ page career site, and how the AI was used to develop intro copy for each page. We’ll dive into 1) some early experiments/fails, 2) the final winning […]