HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Charting a new direction in web strategy at a Big Ten university

At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice€¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]

Hey social media managers, you okay?

Over the last ten years, the number of social media manager positions has nearly doubled, according to LinkedIn. But are social media managers doing OK? Since the COVID-19 pandemic, social media usage has increased globally, including increased attention by our campus communities and growing expectations from institutional leaders. The great resignation has digital communication pros […]

Leading with authentic executive presence

How do we define executive presence? It used to be equated with assertiveness, unshakeable confidence and appearing to have all the answers. A new leadership paradigm is defining executive presence as the ability to create connections that inspire. In this poster session, we’ll discuss what we mean by authentic leadership and look at ways to explore […]