At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]
Tag: management/teams
Over the last ten years, the number of social media manager positions has nearly doubled, according to LinkedIn. But are social media managers doing OK? Since the COVID-19 pandemic, social media usage has increased globally, including increased attention by our campus communities and growing expectations from institutional leaders. The great resignation has digital communication pros […]
How do we define executive presence? It used to be equated with assertiveness, unshakeable confidence and appearing to have all the answers. A new leadership paradigm is defining executive presence as the ability to create connections that inspire. In this poster session, we’ll discuss what we mean by authentic leadership and look at ways to explore […]