HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Personal knowledge management (or nerding out over notes)

Someone asks you a question and a neuron fires. You have the answer in your notes… from six months ago. To make matters worse, you have three separate notepads at work, five at home, one in your bag — and that’s not counting the ones you’ve filled and retired to the drawer. Or did you […]

How to build an in-house video production team and streamline content creation for your organization

In this presentation you will learn how to set up an in-house video shop from the ground up for a small marketing department. We will discuss essential equipment that fits a $15k, $30k or $60k+ budget. We will also discuss how you can streamline your video projects from creative brief to client delivery, including project management tips, […]

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]