Presenters Kris Hardy — Messiah University Description Your web and digital marketing reports are only as good as the underlying data. Traffic from faculty, staff, students, and other internal audiences can often skew your enrollment and marketing data. Unfortunately, filtering out traffic by IP address is no longer sufficient due to the growth of online […]
Tag: Looker Data Studio
Presenters Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie Description Google Search Console is one of the most powerful Search Engine Optimization (SEO) tools. But getting at the data in the GSC platform can be cumbersome. It’s difficult to view all available data and to pair it with other metrics. This poses a challenge not […]
Presenters Lacey Oellerich — Augusta University Description This presentation highlights the importance of collecting and measuring communications and marketing data to support your team and ultimately reach your institution’s goals. Here we will touch on the “what”, the “why” and the “how” while examining data tracking examples and strategy evolution over time based on key insights. […]