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Google Analytics 4 enables you to setup and collect any kind of data fields, but there is a major the downside: Google provides very little guidance on what you should collect or how. I’ll show you the events and parameters that Harper College uses, what the data means, how they are setup in Google Tag Manager and GA4, and […]
With the introduction of GA4, creating Looker Data Studio dashboards took on a new level of complexity. This presentation shows the gaps between the old and the new process, and offers practical tips on how to manage the transition to using GA4 as your data source. Presenters Alan Etkin — British Columbia Institute of Technology […]
The HighEdWeb 2023 Analytics Summit focused on how to use analytics more effectively in our work on college and university campuses. The one-day online event was held April 25, 2023. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. GA4 track Strategic analytics track Panel discussions