Learn about GTM’s server-side tagging for better data control and combine it with GA4’s modeling to uncover actionable insights even in a privacy-centric future. Presenter Jonathan Carroll — Arizona State University Shortcode B4 Tags
Tag: information security
Our goal was to convert our “post-deposit checklist” into a dynamic, personalized online resource that parents as well as students could use. The personalization part meant we needed to provide secure access to parents, who have no identity in our network. We solved this by providing guest accounts in Microsoft Azure that we connected to […]
Higher education has faced ever-tightening budgets over the last two decades, while demands on marketing and communications increase at an even greater rate. Combine MarComm’s need for agility and speed to central IT’s desire for long term stability, and you end up with a recipe for frustration, in-fighting and ultimately missed opportunities. How can institutions balance these competing […]