HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Visual content strategy

Many content strategists have backgrounds as writers, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and […]

Training the next generation of website experts through experiential learning

In the late 70s I had a T-shirt that said “Grow Your Own” with some associated graphics. Twenty years later, I decided “Grow Your Own” was the best method to find the student interns I needed to run the college’s website. Fast-forward to today, and we have developed an experiential learning center focused on the […]

You launched a new site, now what? Best practices for maintaining and improving your site

Being tasked with overseeing or managing a website (or multiple) can be daunting for any non-technical higher education administrator. From implementing regular security and maintenance updates (if that’s not handled by a central IT office) to ensuring your design and content stay fresh years after a website launch, this session is designed to give non-technical […]