HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Creating a support group for marketing folks in a non-marketing world

The success of any organization depends on the effective management of its teams. However, silos can often develop within teams, creating barriers to communication and collaboration. Our Student Affairs Marketing and Communications team grew exponentially in the past year — from 0.5 to 6 members and each with a different reporting structure — which presented […]

How to build a website truly targeted for prospective students

When designing higher education websites, prospective students are often a key audience, but we’re also balancing the needs of many other audiences. Creating a dedicated admissions website means we can truly focus on the user journey of future students as they research and apply. Over the past three years, OCAD University, Canada’s largest art and […]

Static site generators and the JAMstack: Liberating tools for fast and secure websites

Websites have long been run by database-driven content management systems such as Drupal and WordPress. Unfortunately, the digital vulnerabilities of such systems are significant and require frequent maintenance to maintain security. Static-site generators, such as Jekyll and Gatsby, take a different approach by entirely removing slow and risky databases from the live site. The results […]