HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Know your role: Career paths in higher ed marketing

Did you grow up dreaming of a career in higher education? Neither did we! Join this career discussion with members of Ashley Budd’s “MegaTeam” as she unpacks the various roles that shape each of our unique career paths. Learn specialized networking tactics, how to identify career-making projects and which roles at your institution might shape […]

Making remote teamwork work

Remote work in higher ed seemed unthinkable, until the events of the past few years forced the issue. While we know that our work is typically not location dependent, and proved it during the pandemic, many of us are once again facing campus cultures that insist on in-person work. How can we change minds and […]

Lessons from Union’s Instagram transformation: Analyzing data, taking risks and celebrating success

Has your social media growth slowed or plateaued? At Union College, we saw only incremental growth until we decided to try something completely different. In just three months, we transformed our Instagram strategy, shifting from curated content to authentic, community-generated posts and leveraged a team of content creators and an exploratory approach to build up […]