HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
In the Summer of 2020, the UC Davis Graduate School of Management’s Action for Diversity committee created a “21-Week Anti-Racism Challenge” for staff, students and the community. Headed by our Chief Diversity Officer, and backed by our Marketing and Communications department, staff at UC Davis’ Graduate School of Management developed an action plan to promote […]
Campus marketing and communications professionals are challenged to differentiate a brand in a sea of sameness. And yet, when it comes to social media (the largest source of online conversation about colleges and universities), most publish very similar content in search of improving the same metrics that don’t reflect brand priorities. It wasn’t always this […]
“Do more with less.” If you’re a marketer or content producer with limited resources who’s heard this phrase recently, this talk is for you. When you work hard to create engaging content, you want it to go as far as possible. Repurposing can significantly cut your content creation time, help your content appeal to multiple […]