HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Join this discussion about using email to market your college or university. This group is also active throughout the year: Join the Email Marketing Community Group to access to future discussions, recordings and the group directory. Registration is free! Have conversations on the #email-marketing Slack channel. New to Slack? Check out our Slack Guide to get started. Presenters Jackie Vetrano […]
With so many teams facing time, resource and budget issues, making your marketing efficient and effective is critical. But aside from vanity metrics on social or click through rates in emails, how can you really determine which of your marketing efforts are doing the most for you? How can you decipher your Google Analytics data […]
Google Analytics is changing. Universal Analytics will stop gathering new data mid-2023. Will your institution be ready? Learn what’s changing and why, what it means for your measurement strategy and how to create a UA-to-GA4 transition plan. Presenter Tyler Schroeder — RBA Consulting Shortcode AAI2 Tags