HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Learn how Arizona State University created an inclusive process with their community of developers, designers, writers, communicators, marketers, vendors and stakeholders to overhaul asu.edu through their Web Standards 2.0 project. The project included content strategy, search engine optimization, user experience, accessibility, data, search, navigation and elevating the articulation of the ASU brand. Outcomes included a […]
Many universities and institutions execute media campaigns in the hopes of generating enrollments. It is very common for enrollments to occur weeks, if not months after a click. Additionally, many platforms have a limited attribution lookback window that is much shorter than typical enrollments. Because of this, most institutions have media campaigns optimizing towards a […]
Higher ed websites are shifting out of rigid templates and free-for-all formatting and moving toward structured design systems and flexible layouts. These design changes mean a new way of thinking about content, too. Learn how to head off trouble when migrating existing content and specific tactics to prepare your team, like dealing with multi-column formats and […]