HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Improving UX, conversion attribution, user consent and SEO via server-side tag management

Everyone is familiar with the general association between page load speed and on-page conversion rate….but what can marketers do to help improve page load time? Many higher education marketers work with multiple vendors which utilize duplicative platforms and are constantly testing new ones. Addressing the advertising technologies which load within the browser are huge opportunities […]

Online learning authoring tools: how governance and accessibility impact the online learning equity

Universities across the nation are moving towards a more hybrid approach to learning as we all acclimate to a more post-pandemic life. Students are now expecting in-person courses to have an online equivalent, and universities will need to make that transition as the paradigm shifts to be more hybrid. University academic courses and electronically provided […]

Transforming the student portal experience

The last few years have taught us how important it is to meet students where they are. Montgomery County Community College has been able to increase student engagement and outreach through an interactive and collaborative portal. With a centralized location for student messaging, events and resources, we have been able to create a personalized experience […]