HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Coaching the C-Suite: helping your campus executives share their voices and values online

Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents and deans who are active online create opportunities to tell their university’s stories in a personal, engaging and relatable way. They can also amplify the messages they deliver at the annual state of the university conferences […]

Regex: demystifying the hieroglyphics

You’re working with some data and find yourself needing to find a specific piece of information, but your searches keep matching on things that aren’t what you want. While basic searches are fine for some things, in the case above, you need something more powerful. Enter regular expressions (also referred to as “regex”). BUT WAIT, […]

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]