HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Over the last ten years, the number of social media manager positions has nearly doubled, according to LinkedIn. But are social media managers doing OK? Since the COVID-19 pandemic, social media usage has increased globally, including increased attention by our campus communities and growing expectations from institutional leaders. The great resignation has digital communication pros […]
With 84% of U.S. households in 2022 projected to be CTV households, including many prospective students, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Investment and optimism for streaming TV advertising are already high and continuing to rise, […]
Whether you manage a single platform or work with hundreds of editors on hundreds of websites, your digital ecosystem requires governance. Documenting the processes, policies and people involved can help provide clarity, streamline decision making and illuminate areas that are ripe for change. Through case studies and practical advice, this session will address different approaches to governance, […]