HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses. The one-day online event was held April 30, 2024. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. AI track Analytics track Partner […]
We know that Google’s E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness) criteria are extremely important when it comes to helping your content rank better on search. This session will show you how you can use data from Google Analytics 4 and Search Console to create custom reports and dashboards to identify and monitor strategic […]
Welcome address from the Analytics Summit Chair Aaron Baker followed by the keynote from Search Discovery’s Ken Williams and Josh Wilkinson. GA4 is more than just an update. It’s a new approach to analytics that enables businesses to get a more complete view of their customers across multiple devices and channels while respecting their privacy. […]