HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Higher education has faced ever-tightening budgets over the last two decades, while demands on marketing and communications increase at an even greater rate. Combine MarComm’s need for agility and speed to central IT’s desire for long term stability, and you end up with a recipe for frustration, in-fighting and ultimately missed opportunities. How can institutions balance these competing […]
Two web developers straight out of college were tasked with updating a content management system from 2006 to Drupal for a website responsible for over 4,000 online students. Given two years to learn a whole new system and maintain projects on the old dying website, the two web developers set out on their adventure that […]
Everyone is familiar with the general association between page load speed and on-page conversion rate….but what can marketers do to help improve page load time? Many higher education marketers work with multiple vendors which utilize duplicative platforms and are constantly testing new ones. Addressing the advertising technologies which load within the browser are huge opportunities […]