HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Put your analytics to work: Five ways to use data to enroll your class

With an influx of stealth applicants and an uncertain enrollment cycle ahead, it’s almost impossible to know which students to focus time and effort on and which content will move the needle. Presenter Zach Chastain — StudentBridge Shortcode AAI5 Tags

A holistic approach to digital marketing analytics

Are you struggling with the complexities of deciphering digital marketing ROI? Perhaps you find yourself questioning the reliability of your digital marketing agency’s metrics. Or maybe you’ve received feedback from your admissions team about the quality of digital marketing leads. Join us for this session where we’ll explore strategies to address these concerns and pave […]

The power of streaming TV for higher education marketers

With 86% of U.S. education-intenders watching ad-supported CTV/OTT, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Recognizing this shift, higher education institutions are increasingly turning to CTV advertising to effectively reach and enroll students. In this talk, we’ll […]