HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
We all need to create incredible content, put it out on the right channels, and monitor the data to discover the insights to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for […]
We will delve into the crucial task of aligning marketing metrics with the business bottom line from a leadership viewpoint. Participants will explore how to select and present metrics that directly influence business outcomes, adopting a leadership mindset to understand what drives strategic decisions. The focus will be on not just interpreting data but advocating […]
Knowing where to start when planning a website overhaul can be overwhelming, especially when you’re trying to determine what content to keep, and what content to get rid of. Joining this session will give you an example of how to approach overhauling and shrinking your website, what analytics to use to determine a starting point, […]