HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Google Analytics 4 enables you to setup and collect any kind of data fields, but there is a major the downside: Google provides very little guidance on what you should collect or how. I’ll show you the events and parameters that Harper College uses, what the data means, how they are setup in Google Tag Manager and GA4, and […]
From the first time they think about attending university, through to their time on campus, and beyond to their lives as members of our alumni community, we want our students to have a positive experience. But measuring that experience is a perennial problem.Sometimes the issue with analytics is that they can exist in isolation, and […]
Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what […]