HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
“Governance” sounds like work. Like bureaucracy. Like “no.” It doesn’t have to be this way. Governance is most effective when it looks like help and sounds like “yes.” Governance should be empowering, enlightening, supportive of goals and flexible enough to allow innovation. But where do you start? How do you go from the Wild Wild […]
We thought our homepage was meeting the needs of all our website audiences… but was it really? Our homepage was a classic example of a design that tried to appeal to all audiences, but ended up appealing to no one. I will demonstrate how I used a simple, two-part analysis to discard assumptions and guesswork […]
A large portion of content strategy is more than just driving traffic to a site and expanding your presence. It’s also about making sure the users you already have are presented with the right impactful content at the right points along their journey. Site analytics can offer key insights into how your content is performing […]