HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Crafting an audience-centric approach to crisis management

How does your campus define a crisis, and who determines that definition? The key to successfully managing a crisis is having an effective communications plan and intently listening to what your audiences are saying. When campus stakeholders understand their roles and expectations, communications teams can more effectively focus on the important parts. Using social listening, […]

Artificial intelligence, organic insights: AI generated art as a social listening tool

For thirty days in November 2022, we asked audiences to submit prompts which would then be generated into images using AI tools. Community members submitted prompts in the form of a phrase they would use to describe the school to friends and loved ones. We took those phrases, categorized the ideas expressed into place, academics, […]

DIY website audit: How to excel in selling your school

It is important for prospective students to experience and embrace your university’s story. A clear focus on improving your web presence is critical to sharing that story with stakeholders and the public to increase student enrollment, build trust as an authoritative and progressive institution, as well as promote brand awareness. Crucial objectives toward positively impacting student […]