HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Google Analytics 4 enables you to setup and collect any kind of data fields, but there is a major the downside: Google provides very little guidance on what you should collect or how. I’ll show you the events and parameters that Harper College uses, what the data means, how they are setup in Google Tag Manager and GA4, and […]
Presenters James Seidler — Purdue University Northwest Description From senior leadership to page editors, everyone says they want website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data […]
Presenters Molly Miles — University of Rochester Medical Center Description Looking to roll a critical hit with your dashboards? Level up your Google Data Studio skills with tips for ideation, design and layout, and useful custom variables. See real world examples of newsroom and social media reporting.