HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The Robin to your Batman: Integrating AI into your recruitment strategy

Tired of feeling like a robot responding to the same recruitment questions over and over again? Who needs a cape when you have AI to help you conquer your communications goals? From chatbots with smart auto-replies to brainstorming the most captivating email subject lines to landing those helicopter parents — you don’t have to be […]

Leveraging machine learning to meet goals, serve prospective and current students at ASU

The EdPlus team at ASU leverages various machine learning models to meet the goals of different departments while serving prospective and current students. Our comprehensive web behavior data is used to power enrollment propensity models that output a lead score for each prospect who expresses an interest in ASUOnline. Qualitative data from surveys, calls, SMS […]

Creating tomorrow’s developers by training them as student content editors today

Problem statement The University of Tennessee at Chattanooga, like most others, has a limited web staff of only three web developers. For years, there was only one, and only within the last three has hired two more. The influx of requests for editing content, images and redesigns on internal college pages has been unsustainable for […]