Presenters Bryan Birchmeier — University of Michigan Libraries Description In the Fall of 2020, while many of us were still working remotely, the Accessibility Strategist and Disability Studies Librarian at the University of Michigan Libraries put together a small team to begin offering services to add accessibility features to digital holdings in the libraries’ collections […]
Tag: content strategy
Presenters Stephanie Swindle Thomas — College of Arts and Architecture at Penn State Description The equation for social media success is a combination of quality content and analytics data. Stephanie Swindle Thomas, Director of Social Media and Visual Assets for the College of Arts and Architecture at Penn State, will provide a template for understanding, […]
Presenters James Seidler — Purdue University Northwest Description From senior leadership to page editors, everyone says they want website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data […]