Before you update your website, there are key data elements you should research before creating content, optimizing content or writing any code. This session will show you how to avoid several critical flaws that many websites suffer from, including: Investing time and resources into a site that doesn’t support institutional strategies. Losing large amounts of […]
Tag: content strategy
No matter our job title or department, performance metrics are important — mandatory even. But with so many ways to track and measure everything we do, applying metrics to our work can be overwhelming. How do we quantify progress? How do we show impact? What’s more, how do we report the value of our work […]
Higher ed websites are shifting out of rigid templates and free-for-all formatting and moving toward structured design systems and flexible layouts. These design changes mean a new way of thinking about content, too. Learn how to head off trouble when migrating existing content and specific tactics to prepare your team, like dealing with multi-column formats and […]