HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Earth to Gen Zers: building a student integrated marketing team that speaks their language

“What makes [insert your institution here] special?” Who would you rather have answer this question? A marketing professional who knows all the right things to say about your institution’s experience. A current student who lives it every day. Learn how you can deploy your insights as a member of option a to empower the authentic perspective […]

Coaching the C-Suite: helping your campus executives share their voices and values online

Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents and deans who are active online create opportunities to tell their university’s stories in a personal, engaging and relatable way. They can also amplify the messages they deliver at the annual state of the university conferences […]

Lightning talks

The lightning talks offered as a single video, which includes the following sessions: Getting Your Point Across (and Down): What Crossword Construction Can Teach Us About Content Presenter: Donna Talarico — Donna Talarico: Stories & Such Crosswordease : NYT puzzle : academic jargon : college website. If you’ve been solving crosswords for a while, you might […]