HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
The lightning talks offered as a single video, which includes the following sessions: Getting Your Point Across (and Down): What Crossword Construction Can Teach Us About Content Presenter: Donna Talarico — Donna Talarico: Stories & Such Crosswordease : NYT puzzle : academic jargon : college website. If you’ve been solving crosswords for a while, you might […]
As I leave the profession, I find myself asking one question: Did all that work actually communicate anything? Or, to put it another way: If we are unique schools, why does my website look so much like yours? Do hit rates and retention times tell us anything about communication? Come for 30 minutes of mostly […]
The Harvard University homepage redesign marked a departure from our previous homepage content strategy. Instead of starting with the stakeholders and trying to surface everything that is important to everyone at the institution, we let extensive user research efforts guide our project. This research then informed a narrative framework and messaging engagement that focused on […]