HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. As the digital landscape continues to shift, students’ experiences with your communications, brand and processes are crucial at every digital touchpoint. In today’s digital-first world, how do […]
Content rules. That’s always been the case, but with search engines becoming increasingly sophisticated and distribution channels such as email, social media and web more ubiquitous, beating the fundraising drum has never been easier, right? Well, no, actually. Because it’s so easy to publish, everyone is doing it. And our precious messages are crowded out […]
We know that as university communicators, we are always being asked to do more with less. After the past two years, that maxim has never been truer. As the communications team for the IT Services division at Miami University, we wear a lot of hats: marketer, communicator, transcriber, translator, campaign planning consultant, photographer, designer. How […]