HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
At the conclusion of Iowa’s multi-year brand research initiative, they were all set: they had a logo, brand identity, resources for writing in the brand voice¦but they realized they couldn’t launch their new brand identity without redoing the front door to the university: uiowa.edu. Last updated a decade previously, the new website needed to shift […]
“Do more with less.” If you’re a marketer or content producer with limited resources who’s heard this phrase recently, this talk is for you. When you work hard to create engaging content, you want it to go as far as possible. Repurposing can significantly cut your content creation time, help your content appeal to multiple […]
Campus marketing and communications professionals are challenged to differentiate a brand in a sea of sameness. And yet, when it comes to social media (the largest source of online conversation about colleges and universities), most publish very similar content in search of improving the same metrics that don’t reflect brand priorities. It wasn’t always this […]