HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy and drive action. Since humans are visually dominant, how we perceive and attend visual stimuli should be of particular interest to user experience (UX) designers. This is why nuerodesign is important. To […]
Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what […]
Authenticity is the higher education communicator’s white whale. We chase it over oceans of data and posts and sentiment – but the truth is, the most authentic content a university can produce comes from the folks on the ground—the students. Good or bad, positive or negative, our students lead perception about our institutions in ways […]