For better or for worse (mostly the latter), distributed authorship models seem to be here to stay in higher ed, along with all of the risks that come with them: “zombie” content, accessibility issues, widely varying voice and tone, and overwhelming content debt, just to name a few. At Roosevelt University, we’ve done our best […]
Tag: content strategy
As a parent of a high school student, we are deep in the throes of admissions communications. The accelerating wave of digital content is increasing the energy demands on an already overextended planet. There is a perception that digital is less environmentally costly than cutting down trees for paper. Yet the energy costs for our […]
U.S. podcast listenership is expected to grow to 160 Million in 2023 and over 66 percent of current listeners have a college degree. How can you tap into podcasts to elevate the voices of your institution and support strategic priorities (e.g., fostering DEIB, communicating the value of education, mitigating the enrollment cliff)? This session covers […]