HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Great marketing content has a lot in common with great reporting. Stories that resonate with our audiences follow the cardinal rule of good feature writing: show, don’t tell. Marketers can apply basic lessons from journalism to create strong content, from editing for accuracy to approaching every topic with curiosity. This session will offer 10 practical […]
How does your campus define a crisis, and who determines that definition? The key to successfully managing a crisis is having an effective communications plan and intently listening to what your audiences are saying. When campus stakeholders understand their roles and expectations, communications teams can more effectively focus on the important parts. Using social listening, […]
Can technology help predominantly white institutions reckon with their racial histories in a just and equitable way? We attempted this with Lived Experiences: Race at Miami University — an online collaborative storytelling project that chronicles the history of racial dynamics at Miami University of Ohio. Lived Experiences is a media-rich website that brings together oral […]