HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

Emergency-preparedness for your communications team

LIke coming up with a fire escape plan or buying car insurance, you do it hoping you’ll never have to use it. But with any emergency or crisis, you’ll want to be well-prepared, especially if you community relies on your efforts for communication updates. I’ll lead a presentation and interactive discussion on: Presenter Suzanne Dergacheva […]

Data visualization cheap and easy(-ish) — Or, lessons learned from a data dashboard project

Our departments hold storehouses full of operations data. However, challenges frequently arise when trying to analyze this data from across frequently siloed and proprietary data sources in a timely manner. Available toolsets, meanwhile, leave us wishing for more — many apps handle data from specific products or only harvest specific types of data. Other apps […]

Forest for the trees: Growing your evergreen content strategy

Evergreen content is content that, due to its timeless message or longstanding relevance, will continue to provide value to your audiences and drive traffic to your website even as time passes. In higher education, the “evergreen content strategy” is an often elusive goal attempted between the management and application of a dozen other responsibilities. This […]