HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

ChatGPT insights: Accelerating BigQuery setup and GA4 Looker Studio integration

ChatGPT played a pivotal role in meeting the tight project deadline, but not without its challenges and learning curve. We’ll delve into how ChatGPT’s capabilities were harnessed, the vital role of a programming background in complementing ChatGPT, and the iterative process of refining prompts to obtain accurate responses in expediting the setup of BigQuery for […]

Beyond keywords: AI-powered tools to propel your SEO into the future

In the rapidly evolving higher education marketing landscape, staying ahead in SEO demands not just diligence but innovation. This poster session unveils the transformative power of AI tools, with a spotlight on Harpa.AI, to revolutionize your SEO strategy. Discover how to effortlessly monitor competitors’ pages, conduct thorough audits of your pages, and develop a robust […]

2024 Analytics & AI Summit Resources

The HighEdWeb 2024 Analytics & AI Summit focused on how to use analytics and AI more effectively in our work on college and university campuses.  The one-day online event was held April 30, 2024. Presentations and video content are restricted to current institutional, professional-premium, affiliate and student members. Become a member. AI track Analytics track Partner […]