HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
The COVID-19 pandemic correlated with marketplace shifts that resulted in prospective earnings shortfalls for the majority of academic institutions. To address this concern, the dean at Texas Christian University’s Neeley School of Business brought together a small and daring team to pursue something that had never been accomplished outside of high-profile fundraising events for the […]
Join this discussion about using email to market your college or university. This group is also active throughout the year: Join the Email Marketing Community Group to access to future discussions, recordings and the group directory. Registration is free! Have conversations on the #email-marketing Slack channel. New to Slack? Check out our Slack Guide to get started. Presenters Jackie Vetrano […]
With so many teams facing time, resource and budget issues, making your marketing efficient and effective is critical. But aside from vanity metrics on social or click through rates in emails, how can you really determine which of your marketing efforts are doing the most for you? How can you decipher your Google Analytics data […]