HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
We all need to create incredible content, put it out on the right channels and monitor it to make it as effective as possible. Come get practical examples of how generative AI can help with every part of this process. Learn why content marketing should be a key strategy for your brand, and how you […]
Some of us go to great lengths to understand and truly get to know our audiences. Through community management and regular engagement, to audience research and user testing. There are many ways that we can — and already do — seek to know them better and empathize with them through our content. But what don’t […]
With the sheer amount of information out there, users can often struggle to find the specific answers they need on college websites. This session explores the potential of Large Language Models to act as a search/discovery layer to improve your website’s user experience. Despite their incredible potential, today’s LLM-based chatbots can often fall short of […]