HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand

The power of streaming TV for higher education marketers

With 86% of U.S. education-intenders watching ad-supported CTV/OTT, streaming TV is a compelling and effective advertising channel for higher education institutions — with its proven abilities to deliver precision targeting and outcomes-based measurement. Recognizing this shift, higher education institutions are increasingly turning to CTV advertising to effectively reach and enroll students. In this talk, we’ll […]

Know your role: Career paths in higher ed marketing

Did you grow up dreaming of a career in higher education? Neither did we! Join this career discussion with members of Ashley Budd’s “MegaTeam” as she unpacks the various roles that shape each of our unique career paths. Learn specialized networking tactics, how to identify career-making projects and which roles at your institution might shape […]

Making remote teamwork work

Remote work in higher ed seemed unthinkable, until the events of the past few years forced the issue. While we know that our work is typically not location dependent, and proved it during the pandemic, many of us are once again facing campus cultures that insist on in-person work. How can we change minds and […]