HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
What’s your favorite phone or computer game? If you have ever played or watched someone else play, then you know how engaging a game can be. Using gamification to boost engagement is part of the Cornell alumni marketing team strategy. But, we are a higher ed institution, not a gaming agency! We are challenged to […]
The office of University Marketing and Communication at Utah State University is committed to telling the USU story, elevating our reputation and highlighting our impact through a unified voice. USU faces the same set challenges as many higher ed institutions — fewer traditional media resources, inaccurate or incomplete coverage and the ongoing competition for engagement […]
Auditing a website is a big, daunting task. That’s why we’re sharing our five-minute webpage analysis. This process was created to use with our web editors and student workers during a web redesign project. In this presentation, we will share our exercise of walking through the following elements of a webpage: title, headings, readability, CTA, […]