HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
With Search Console, Google gives us all the data we need to do SEO — so why is it so hard? The problem is, there are too many similar-sounding phrases that are just variations of the same small group of words. Sorting through GSC data to get meaningful insights can be a real headache. And […]
“Can YOU help Miami prove we’re more cybersecure than Ohio University?” CyberMania is a campus-wide campaign asking students, faculty and staff to answer a five-question quiz about cybersecurity best practices. Throughout the month of October (National Cybersecurity Awareness Month), Miami University and Ohio University competed to see which campus could produce the most engagement with […]
Picture this. You bring impressive metrics to your provost — high impressions, lots of web traffic and exceptional engagement on social. But (heartbreakingly) they don’t care. The conversions aren’t there. Enrollment is declining, and these vanity metrics prove nothing to the leaders who want to see that shift. We’ve all been there. Higher ed marketers […]