HighEdWeb becomes Digital Collegium on Nov. 1. Discover the new brand
Picture this. You bring impressive metrics to your provost — high impressions, lots of web traffic and exceptional engagement on social. But (heartbreakingly) they don’t care. The conversions aren’t there. Enrollment is declining, and these vanity metrics prove nothing to the leaders who want to see that shift. We’ve all been there. Higher ed marketers […]
This session will focus on a successful program that has been teaching students website skills for 25 years. The model has evolved just as the profession has — from the early days being all about code, to incorporating the wide skillsets as reflected in the attendees of this conference. It all happens through an experiential […]
Poorly trained users often grow frustrated with their tools. This can ultimately lead to a breakdown of trust in web systems and the teams that maintain them. Nate Lamkin, a web developer with MIT Sloan School of Management, shares how his team overhauled their training process to build an empowered and collaborative network of over […]